Amazon is set to introduce ads into its Prime Video service starting January 29th, as part of the company's strategy to sustain investments in compelling content. The move aims to provide a balance with "meaningfully fewer ads than linear TV and other streaming TV providers."
Amazon is set to introduce ads into its Prime Video service starting January 29th, as part of the company's strategy to sustain investments in compelling content. The move aims to provide a balance with "meaningfully fewer ads than linear TV and other streaming TV providers." Customers who prefer an ad-free experience have the option to pay an additional $2.99 per month, with no change to the existing Prime membership cost.
Amazon Prime, currently priced at $14.99 monthly or $139 annually, will see a potential increase with the introduction of the ad-free streaming charge, bringing it just under $18. The standalone Prime Video subscription, on the other hand, would be priced just under $12. The company assures that the overall Prime membership cost remains unaffected by this adjustment.
In addition to Prime Video, Amazon also operates Freevee, a free, ad-supported streaming service. The company emphasizes that live event content, such as sports, and content on Amazon Freevee, will continue to include advertising.
This strategic move by Amazon aligns with the industry trend, as many competing streaming services have been increasing subscription rates and incorporating ads into their affordable plans. Notably, Disney Plus, Hulu, Max, Netflix, and Paramount Plus all feature ads on their lower-priced tiers. While the monthly cost of Amazon Prime remains constant, users seeking an ad-free experience will face a slightly higher cost starting January 29th.
0 Comments